Noval Properties NYC β€” El Paraiso Master Brokerage Plan
El Paraiso Realty Β· Master Brokerage Proposal Β· 2026

Noval
Properties NYC

Poseidonia & Coralia: Caribbean Excellence Meets NYC Sophistication

A comprehensive marketing, sales, and master brokerage strategy for introducing Noval Properties' premier developments β€” Poseidonia Residences (Punta Cana) and Coralia (Santo Domingo) β€” to NYC's affluent retirees, empty nesters, and savvy investors. Presented by El Paraiso Realty, proposed Exclusive Master Broker for the New York Tri-State Region.

4,457+ Units Total Punta Cana & Santo Domingo Exclusive Tri-State Rights NY Β· NJ Β· CT
3.9M NYC Affluent Investors
10% Commission Rate
200 Units/Year Target
$53.9M Annual Sales Goal
Poseidonia Residences
The Opportunity

Why NYC Is the #1 Market
for Caribbean Real Estate

New York City holds the single largest concentration of affluent retirees, empty nesters, and seasoned investors in the United States. This is the generation that built their wealth, raised their families, and now actively seeks Caribbean real estate with strong ROI, warm climates, and lifestyle appeal far superior to overcrowded Florida markets.

  • Affluent Retirees β€” seeking passive income streams, warm-climate second homes and smart portfolio diversification
  • Empty Nesters β€” ready to reinvest home equity into high-yield Caribbean properties as their last child leaves home
  • Savvy Investors β€” targeting 6–12% rental yields, zero capital gains tax, and Airbnb short-term rental income
  • Dominican Diaspora β€” 800,000+ NYC Dominican-Americans with deep cultural ties to the island and strong purchasing power
  • European-Heritage NYers β€” Italian, Greek, Spanish heritage buyers drawn to Mediterranean-inspired architecture and lifestyle
Luxury Living
3.9M NYC Affluent Investors
42% Largest Buyer Group
50% Buy With Cash
The Developments

Two Flagship Projects,
One Premier Developer

Poseidonia Residences β€” Cana Bay, Punta Cana

Inspired by ancient Mediterranean design and Greco-Roman architecture, Poseidonia Residences brings timeless elegance to the exclusive Cana Bay community. This luxury condo-hotel development features 1,139 fully furnished units with an estimated move-in date of 2028.

  • 1,139 fully furnished units β€” 1, 2, and 3-bedroom apartments plus penthouses with private jacuzzis
  • Doric columns & classical European gardens β€” Greco-Roman architecture meets contemporary Caribbean luxury
  • Cana Bay Location β€” Punta Cana's most exclusive master-planned community
  • Price starting at $239,000 USD β€” exceptional value for Mediterranean-inspired beachfront living
  • Estimated delivery: 2028 β€” strategic pre-construction pricing advantage
  • 3.5-hour direct flight from New York City (JFK)
Poseidonia
Poseidonia Pool
Noval Properties Development
Noval Properties Towers

Coralia β€” Santo Domingo Este

A massive, iconic 50-level, 7-tower condo-hotel development marking the future of Santo Domingo. Coralia represents a $1.3 billion investment in high-density, luxurious, modern living with over 3,318 residential units plus world-class hospitality and convention facilities.

  • 3,318+ residential units across 7 towers of 50 levels each
  • Westin Hotel with 340 rooms β€” international brand hospitality
  • Convention center (1,600+ mΒ²) β€” capturing business tourism and events market
  • Commercial boulevard (4,600+ mΒ²) β€” shops, restaurants, and urban lifestyle amenities
  • 132-room apart-hotel β€” flexible short-term rental opportunities
  • 4,700+ parking spaces β€” underground parking infrastructure
  • Strategic Santo Domingo location β€” between Avenidas EspaΓ±a and Las AmΓ©ricas, minutes from Las AmΓ©ricas International Airport
  • Developed in 4 phases β€” proven Noval Properties execution track record
πŸ—οΈ

Developer Credibility: Noval Properties has over 20 years of experience and 38+ completed projects across the Caribbean. With a track record of $3.9 billion in promoted developments, Noval is the Dominican Republic's most trusted developer in prime locations including Punta Cana, Cap Cana, Las Terrenas, and Santo Domingo.

The Investment Case

Why Noval Properties
Beats Florida

For NYC's affluent retirees and savvy investors, Noval Properties delivers a combination of entry price, yield, tax advantage, and branded management that Florida simply cannot match. Both Poseidonia and Coralia offer strategic investment opportunities with strong fundamentals.

🏠

Airbnb-Friendly: Short-term vacation rentals are fully permitted in the Dominican Republic's tourism zones. Poseidonia's location in Punta Cana β€” the #1 Caribbean tourist destination with 10M+ annual visitors β€” and Coralia's urban Santo Domingo location both deliver exceptional short-term rental demand year-round.

πŸ†

Branded Residences Pioneer: Noval Properties pioneered the Branded Residences concept in the Dominican Republic, partnering with leading international hotel management companies (including Westin at Coralia) to maximize ROI and elevate lifestyle quality.

FactorNoval PropertiesFlorida
Entry Price$239K+ (Poseidonia)$400K+ median
Price Advantage40% lower entryβ€”
Rental Yields6–12% annually3–5% annually
Capital Gains Tax1% IPI only*Federal + State
Airbnb RentalsFully permittedRestricted many areas
Foreign OwnershipConstitutional rightStandard US rules
Tourism Volume#1 Caribbean β€” 10M+Saturated market
Hotel ManagementWestin (Coralia)Varies
Market StageEmerging β€” high upsideMature β€” limited upside
Payment Plan20% down / 30% construction / 50% completionStandard mortgage

*IPI (property tax) is 1% on value exceeding certain limits; exemptions available for tourism zones

Financial & Compensation Terms

Commission Structure &
Marketing Investment

El Paraiso operates as Master Broker with a target of 200 units per year (120 Coralia, 80 Poseidonia). The compensation structure is:

Sales Commission: 10% of gross sales β€” covers all transaction management, client acquisition, closing support, and sales operations. Commission payable: full commission payable at contract execution.

Marketing Investment: $100,000 upfront β€” One-time upfront investment from Noval Properties to launch comprehensive NYC market presence. No additional marketing budget until $10M in sales is achieved.

Ongoing Marketing Contribution: 1% of gross sales β€” Monthly contribution to sustain marketing operations, event presence, digital campaigns, and showroom maintenance after initial launch phase.

10%
Sales Commission
Standard commission on all confirmed sales. Covers all client acquisition, closing support, and transaction management.
Paid at Contract
$100K
Marketing Investment
One-time upfront investment to launch Manhattan showroom, high-profile marketing campaigns, and NYC market dominance strategy.
Paid Upfront
$10M
Marketing Threshold
No additional marketing budget until $10M in cumulative sales is achieved. El Paraiso self-funds until milestone.
Budget Milestone
β˜… Annual Target
200
Units/Year
120 Coralia / 80 Poseidonia split. Consistent performance across both flagship developments.
Dual Project Focus
QuarterMonthly TargetQuarterly TargetAvg Unit PriceRevenueCommission (10%)
Q1 β€” Launch17 units/mo50 units$239,000$11,950,000$1,195,000
Q2 β€” Growth17 units/mo50 units$260,000$13,000,000$1,300,000
Q3 β€” Momentum17 units/mo50 units$275,000$13,750,000$1,375,000
Q4 β€” Peak17 units/mo50 units$300,000$15,000,000$1,500,000
Year 1 Total17 avg/mo200 units$269K avg$53,700,000$5,370,000

Compensation Structure: 10% sales commission on all gross sales. Commission payable: full commission payable at contract execution. Marketing Investment: $100,000 upfront payment to launch Manhattan presence. No additional marketing budget until $10M in cumulative sales is achieved ($10M milestone reached early Q2).

Master Broker Requirements

What El Paraiso Requires
from Noval Properties

As the exclusive Master Broker for the NY Tri-State region, El Paraiso requires the following from Noval Properties to ensure legal compliance, US investor confidence, and successful sales execution across both Poseidonia and Coralia.

⚠️

NYC Investor Priority: US-based affluent retirees and investors specifically require three things above all else β€” clear title documentation, confirmed Airbnb/short-term rental permissions, and secure payment structures. All developer materials must clearly address these three concerns to maximize Tri-State conversion rates.

1 Legal & Due Diligence Documentation

Clean, current title certificates for both developments. Construction licenses and municipal building permits. Environmental permits. Finalized, bilingual master plans for Poseidonia and Coralia showing phase breakdowns, amenity timelines and architectural renderings. Vetted bilingual purchase agreements reviewed by international real estate attorneys.

2 Marketing & Branding Assets

Professional high-resolution 3D renderings for all residential products and amenities across both projects. Full VR walkthroughs deployable at the NYC showroom. 4K aerial drone footage of both sites. Scalable English-language site plans and floor plans. Model units or furnished sales offices in DR for VIP investor tours.

3 Financial & Compensation Terms

Exclusive Master Brokerage Rights for NY, NJ and CT β€” preventing all competing brokerages from representing Noval Properties in the Tri-State market. 10% sales commission on all gross sales, payable at contract execution. $100,000 upfront marketing investment to launch Manhattan showroom operations. No additional marketing budget until $10M in cumulative sales is achieved.

4 Flexible Payment Plans

Developer-backed flexible payment plans (standard: 20% down, 30% during construction, 50% at completion β€” customizable per client). Clear payment milestone schedules for both Poseidonia (2028 delivery) and Coralia (phased delivery). English-speaking on-site liaison for investor inquiries and tour coordination.

Marketing Strategy

Three-Campaign Marketing Plan
for the NYC Tri-State Market

Each campaign is precision-targeted to a distinct segment of NYC's affluent investor market β€” addressing the specific motivations, pain points, and aspirations that drive purchase decisions for retirees, empty nesters, and seasoned investors.

1
"Mediterranean Paradise, Dominican Price"

Target: Retirees and empty nesters seeking European elegance at Caribbean value.
"Greek columns, Italian gardens, Dominican warmth β€” from $239K."
Messaging: Poseidonia's Greco-Roman architecture, 40% lower than Florida, beachfront Cana Bay location.

Poseidonia
2
"The Smart Urban Investment"

Target: Affluent investors seeking rental income in growing urban markets.
"3,318 units. Westin-managed. Convention center. Santo Domingo's future."
Messaging: Coralia's scale, branded hotel management, business tourism, capital appreciation potential.

Coralia
3
"Two Destinations, One Trusted Developer"

Target: Sophisticated investors wanting portfolio diversification within DR.
"Beach or city? Punta Cana or Santo Domingo? Noval delivers both."
Messaging: Noval's 20-year track record, 38+ projects, $3.9B promoted, dual investment opportunities.

Both Projects
Noval Properties
Development
90-Day Launch Plan

The Manhattan Dominance Strategy

El Paraiso's NYC strategy establishes Noval Properties as the premier Caribbean developer in Manhattan's most affluent circles. Our $100,000 marketing investment launches a comprehensive, high-visibility campaign targeting 200 units per year through strategic partnerships, premium media placement, and dominant event presence. Three phases, 90 days, full market saturation.

1
Foundation
Days 1–30

Open to public the prime Manhattan showroom at 260 Madison Avenue, NY 10016, 8th floor. Engage established NYC broker network. Collaborate with country clubs in Westchester, Long Island, NJ. Establish partnerships with major venues (Barclays Center, Radio City Music Hall). Deploy presence strategy at high-net-worth events.

Market Activation
2
Build & Promote
Days 31–60

Mediterranean showroom build-out complete with VR stations and architectural models for both projects. Launch dual-property website. Activate Zillow listings. Execute NYC transit advertising (buses, trains). Secure Real Deal Magazine feature. Reserve 10x10 booth at NY Real Estate Forum. Launch targeted digital campaigns.

Media Blitz
3
Grand Opening
Days 61–90

Day 75: VIP invitation-only reception (300 guests). Dominican chef, live music, rum tasting. 10% launch discount. Complimentary DR discovery tours for qualified buyers. Broker network launch event with comprehensive onboarding materials. NY Real Estate Forum presence.

Launch Events
Property

NYC Marketing Channels

  • Manhattan Showroom β€” Premium location at Madisson Avenue with dual-project VR/AR technology, architectural models, and bilingual staff
  • The Real Deal Magazine β€” Featured editorial placement and custom studio article positioning Noval as NYC's premier Caribbean developer
  • NY Real Estate Forum β€” 10x10 booth presence at marquee industry event connecting with brokers and investors
  • NYC Transit Advertising β€” Buses and subway campaigns in affluent corridors (Upper East/West Side, Tribeca, Financial District)
  • Zillow Premium Listings β€” Sponsored placements and targeted ads across NYC Tri-State area
  • Event Presence Strategy β€” Active presence at Barclays Center, Radio City Music Hall, Lincoln Center, Carnegie Hall, luxury galas, charity events
  • Country Club Network β€” Westchester, Long Island, NJ partnerships with affluent membership base
  • Quarterly DR Discovery Tours β€” Curated VIP tours for qualified investors visiting both Poseidonia and Coralia
Financial Projections

Year 1 Revenue &
ROI Projections

QuarterUnitsAvg PriceRevenueCommission (10%)
Q1 β€” Launch50$239,000$11,950,000$1,195,000
Q2 β€” Growth50$260,000$13,000,000$1,300,000
Q3 β€” Momentum50$275,000$13,750,000$1,375,000
Q4 β€” Peak50$300,000$15,000,000$1,500,000
Year 1200$269K avg$53,700,000$5,370,000
$5.37M Commission Y1 (10%)
$100K Noval Investment
$10M Sales Milestone (Q2)
πŸ’°

Marketing Investment Breakdown: Noval Properties' $100,000 upfront investment powers Manhattan showroom launch, The Real Deal Magazine custom editorial, NY Real Estate Forum 10x10 booth, NYC transit advertising (buses/trains), Zillow premium listings, VR/AR technology, grand opening events, and comprehensive digital campaigns. This maximizes NYC market penetration while El Paraiso self-funds operations until $10M sales milestone (projected early Q2).

πŸ“ˆ

Year 2 Outlook: With established Manhattan presence, proven sales systems, Real Deal credibility, and $10M+ milestone achieved, Year 2 targets 200+ units at higher average prices ($290K+), projecting $58M–$62M in sales volume and up to $6M in commission earnings. Coralia phases 2-3 and Poseidonia pre-construction demand drive continued growth.

Accountability & Performance

Monthly Deliverables &
Quarterly Targets

El Paraiso commits to transparent, measurable monthly reporting against quarterly sales targets for both Poseidonia and Coralia. Performance against these benchmarks demonstrates ROI to Noval Properties on an ongoing basis.

DeliverableFrequencyQ1 TargetQ2 TargetQ3 TargetQ4 Target
Units Sold (Combined)Monthly17/mo β†’ 50 total17/mo β†’ 50 total17/mo β†’ 50 total17/mo β†’ 50 total
Coralia UnitsQuarterly30 units30 units30 units30 units
Poseidonia UnitsQuarterly20 units20 units20 units20 units
Showroom VisitorsMonthly400+600+700+800+
Qualified Leads GeneratedMonthly220+300+350+400+
Private Presentations DeliveredMonthly60+80+90+100+
Email Subscriber ListQuarterly1,000+2,500+4,000+6,000+
VIP Property Tours (DR)Quarterlyβ€”First tour (15–20 guests)Second tourThird tour (20–25 guests)
Broker Network EventsMonthly2/mo3/mo3/mo4/mo
The Real Deal EngagementQuarterlyCustom article placementForum booth presenceFollow-up editorialYear-end feature
Sales Performance ReportMonthlyDelivered to Noval Properties by the 5th of each month
Marketing Analytics ReportMonthlyTransit ad performance, Zillow metrics, leads, conversion rates, budget utilization
Quarterly Business ReviewQuarterlyJoint review with Noval team β€” targets, pipeline, Poseidonia vs Coralia performance, strategy adjustments

El Paraiso operates on a flat 10% commission structure. Consistent 200 units/year target (120 Coralia / 80 Poseidonia) drives predictable revenue and marketing ROI for Noval Properties.

Contractual Protections

Legal Safeguards for
El Paraiso Realty

A high-stakes Master Brokerage Agreement for 4,457+ units across two flagship developments requires robust legal protections for El Paraiso. These provisions are non-negotiable and must be included in the signed Master Broker Agreement before any marketing activity commences.

πŸ”’ Exclusive Tri-State Rights

Sole and exclusive rights to represent and sell Noval Properties (Poseidonia and Coralia) in New York, New Jersey, and Connecticut. The agreement must explicitly prohibit Noval Properties from authorizing any other brokerage to market or sell units in the Tri-State region during the contract term, with clear penalties for breach.

πŸšͺ Termination Clause

Clearly defined, fair exit rights allowing El Paraiso to terminate the Master Broker Agreement without penalty if Noval Properties fails to: deliver required documentation within agreed timelines, fund the marketing investment, provide VR/rendering assets, or complete units per the approved construction schedules.

πŸ›‘οΈ Indemnification Clause

Full indemnification and hold-harmless protection for El Paraiso Realty against any legal claims, investor disputes, regulatory actions, or financial losses arising from the developer's mismanagement, construction delays, title defects, permit failures, or any failure to deliver as represented in marketing materials.

🏦 Secure Payment Structure

All investor deposits must be held in regulated, secure escrow or trust accounts with clear payment milestone schedules. U.S. investor confidence requires transparent, legally-protected deposit handling for both projects.

πŸ“‹ Performance Milestone Review

Mutually agreed quarterly performance reviews with clearly defined milestones for developer deliverables (documentation, assets, model units, construction progress for both Poseidonia and Coralia). Failure to meet developer milestones triggers a cure period; unresolved failures trigger El Paraiso's right to suspend marketing or exit the agreement.

πŸ”„ First Right of Renewal

Upon achieving agreed Year 1 sales targets, El Paraiso retains the exclusive first right of renewal of the Master Brokerage Agreement for subsequent Noval Properties developments and phases β€” protecting El Paraiso's long-term investment in building the NYC market and client base for Noval brands.

Ready to Dominate
the NYC Market?

El Paraiso Realty is prepared to move immediately upon execution of the Master Broker Agreement and delivery of required documentation from Noval Properties. Below are the critical next steps to launch this partnership.

πŸ“„
Step 1 β€” Sign Master Broker Agreement

Execute the exclusive Master Brokerage Agreement for NY, NJ, CT including all protections and deliverable milestones for both Poseidonia and Coralia.

πŸ“
Step 2 β€” Deliver Documentation Package

Noval Properties to provide: clean titles, master plans, purchase agreements, payment structures, and all marketing assets for both projects within 30 days.

πŸ™οΈ
Step 3 β€” Launch NYC Dominance Campaign

El Paraiso deploys $100K investment: Manhattan showroom, Real Deal Magazine, NY Real Estate Forum, transit ads, Zillow, VIP Grand Opening on Day 75.

200 Year 1 Units Target
$53.7M Year 1 Sales Volume
$5.37M Commission Y1 (10%)
$100K Noval Investment

El Paraiso Realty Β· Exclusive Master Broker Β· NY Tri-State Region Β· 2026